Meet Coach CC Matthews
CC Matthews has spent more than two decades coaching adults in their 50s, 60s, and 70s — one person at a time, hands-on. His mission is simple: help you stay strong, steady, and independent for as long as possible.
CC didn't start out as a coach. He served in the US Air Force first, where he learned the value of discipline, clear instruction, and looking after the people around you. He carried those same values into a coaching career that has now spanned more than 20 years.
Over that time, CC has worked hands-on with hundreds of adults in their 50s, 60s, and 70s — people returning to movement after years away, rebuilding after an injury, or simply wanting to feel steadier and stronger as they age.
His coaching philosophy is built on a simple belief: most adults over 60 can build meaningful strength, balance, and confidence with patient, consistent work — no extremes, no hype, and never talking down to the people he coaches.
CC Matthews is a fitness coach, not a physician or physical therapist. He provides general exercise and movement education, not medical diagnosis or treatment.
What Guides CC's Coaching
Meet you where you are
No judgment about where you're starting. We begin at your level today.
Patience over intensity
Consistency and good form beat pushing hard. Slow, steady progress lasts.
Independence is the goal
Strength and balance that keep you doing what matters — on your own terms.
Respect first
Real respect for the experience and life you bring. No hype, no condescension.
20+
Years coaching
Adults over 50, 60, and 70
USAF
Air Force veteran
Discipline that guides his coaching
3
Starting paths
Supported Start, Stand Strong, Build Strength
Specific credentials, certifications, and verified client outcomes will be added once confirmed. We do not publish unverified testimonials or statistics.
Not Sure Which Exercises Are Right for You?
Take the free After 60 Fitness Score to find your best starting path.
Start with CC's Approach
Take the free Fitness Score to find your starting path, or explore the structured Strong Start program.